The NYX Soft Matte Lip Creams have been one of my favorite lip products since before matte lips were even “in”. They’re cheap, come in fun colors and used to be my go-to for night’s out when I wanted my lip color to stay on without me having to think about it the whole time. So when NYX first released their SMLC Vault, I was very excited. For $70 you could get every SMLC that has ever been released (there are 36 of ’em). I loved the idea but didn’t initially jump for it.
Fast forward to the week of Thanksgiving and Black Friday when NYX released on their Instagram Story that they would be releasing more of them exclusively at Ulta on the biggest shopping day of the year. Seeing as I hadn’t paid attention to the vault since it’s release, I was confused. Turns out, it was impossible to find this collection of products anywhere. I don’t believe in shopping Black Friday or Thanksgiving all that much so I told myself that I wouldn’t be getting the vault and maybe I could check Ulta later that weekend for it.
Ulta opened at 6pm on Thanksgiving night. I was in North Carolina with my family and found myself bored at 5:45 so I journeyed over to the store and waited in line to get this puppy. As everyone in front of me in line veered towards the prestige side of the store, I wandered over the the NYX endcap, grabbed the vault and checked out. I was successfully the first customer to check out on Thanksgiving evening.
I still wasn’t sold on them. I think NYX should have released the vault with the lip creams in color order so it wouldn’t be SO overwhelming. When trying out new colors I hadn’t tried before, I found myself frazzled and uninterested suddenly. After being swayed by my Instagram followers (check me out at @beautymunson) to keep the vault, I started the swatching process. I organized everything by color to make it more appealing to us all!
Enough talk. Here they are— all 36 of NYX Cosmetics’ Soft Matte Lip Creams:
Let me know if you would be interested in on-lip swatches. For obvious reasons I did not do them for this first giant swatch party but I would be glad to do them for another post in the future. I hope you enjoyed!